ESSPI and sub brand Li-Ion Locker are advanced manufacturing solutions for EV battery safety being developed out of Newlab in Detroit.

Role: Creative Director, Designer

Additional: Writer

ESSPI is an engineering effort led by Ron Butler, a former firefighter for the city of Detroit that has dedicated his life to finding safety solutions for the rapidly expanding EV battery segment.

I worked to develop logo designs for ESSPI and sub brand Li-Ion Locker, creating basic brand elements and creating voice and copy for the website.

Currently in development on a documentary featuring ESSPI talent and vision.

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