Axure is a software company that develops the leading prototyping tool, AxureRP. I was hired as an Art/Creative Director to evolve the brand from its engineer-driven roots.
Role: Art Director, Creative Director
Additional: Motion Graphics, UX Research, Photographer
I began with a brand overhaul, updating the logo and color palette while the latest version of the the software approached release. Working closely with the CEO, I built a new homepage, including a product breakdown, authored the company “About Us” page, produced training materials, and shot photos and videos of the team. Lastly I created and illustrated a weekly comic “Medium Fidelity”, for the user base (PMs, UX designers, and devs, primarily).
My work initiated the next-gen rebirth of the brand from the ‘best tool with the worst UX’ to what it is today, alongside product designer Robert Gourley, and a really cool support team.
Homepage and icon redesign
Animated prototyping tools
Company portraits and support posters
About us photography and copy
Web assets and content
Logo and color exploration
Medium Fidelity, a regular webcomic I wrote and illustrated about software development.
